Copy Cats are Nasty Folks
Ek. I've been on the phone a lot with our attorney. There happens to be quite a few copy cat companies out there who think it's perfectly OK to copy HELLA GOOD's products. I don't mean just create a competing product - I mean, literally take the words off the packaging and off the site and slap it on their products and site, and call it a day.
Uhm, hello?
The last time I went through this headache, the company's owner apologized after receiving her cease and desist letter and said she was "being lazy" - as if that is sufficient explanation as to why our bath scrubby's copy was verbatim on her similar product.
Not to be snarky (okay, a little snarky), but if a company is so lazy that they have to steal - yes, steal - someone else's creative ideas, then you really have to wonder what the quality of their products are like when they have so little integrity.
Infringing on our copyright creates confusion in the marketplace. Our customers see the copied product and think it's somehow related to us. They buy it (and it's not necessarily cheaper, either) and are dissatisfied by the overall quality. That's unfair to the customer and to us.
I urge you, if you happen to stumble across an obvious copy cat - oh, you'll know it when you see it - boycott their products and write them an email telling them that you don't support copyright infringement.
Posted in Random Musings_














